{"id":577,"date":"2020-10-29T14:42:21","date_gmt":"2020-10-29T14:42:21","guid":{"rendered":"https:\/\/makeinnovation.work\/?p=577"},"modified":"2024-03-01T04:36:50","modified_gmt":"2024-03-01T10:06:50","slug":"business-it-has-changed-and-surprisingly-few-people-have-noticed","status":"publish","type":"post","link":"https:\/\/ustechsolutions.com\/business-it-has-changed-and-surprisingly-few-people-have-noticed\/","title":{"rendered":"How the World of Business IT has Changed and Surprisingly Few People have Noticed"},"content":{"rendered":"\n\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p style=\"margin: 0cm; background: white; vertical-align: baseline;\"><span style=\"font-size: 10.5pt; font-family: 'Open Sans',sans-serif; color: #666666;\">When analysts talk about business IT, very often the conversation gravitates to \u2018Enterprise IT\u2019, i.e. technology for the enterprise. That was appropriate at the turn of the century. It might even have been true a couple of years ago. But it doesn\u2019t work anymore. Companies like Amazon, Allibaba and LinkedIn are demonstrating a \u2018new way\u2019 \u2013 the power and influence of built-for-purpose digital platforms that extend so far beyond the enterprise and serve so many stakeholders that they become an ecosystem for trade.<o:p><\/o:p><\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p style=\"margin: 0cm; background: white; vertical-align: baseline;\"><span style=\"font-size: 10.5pt; font-family: 'Open Sans',sans-serif; color: #666666;\">Much of my life has been about developing and deploying business applications ranging from Customer Relationship Management systems to Document and Knowledge systems. These were really big chunks of software tech that, once implemented, drove big parts of a business. But they were still bits.<o:p><\/o:p><\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p style=\"margin: 0cm; background: white; vertical-align: baseline;\"><span style=\"font-size: 10.5pt; font-family: 'Open Sans',sans-serif; color: #666666;\">The psychology of applications design starts by picking out a problem in a particular area of the business \u2013 a community of users or a process perhaps \u2013 and then creating a data-centric software application to capture, process and output data. This entire life-cycle sounded like it could last forever, picking away at the bones of enterprise business challenges. At the last count there were more than 10,000 SaaS products on the market. Companies are drowning in SaaSy tech but still struggling to serve th long-tail of apps demands needed to support their business.<o:p><\/o:p><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px|||||&#8221;][et_pb_column _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p><span style=\"color: #c00000;\"><strong>We\u2019ve seen in the last few years that an applications oriented approach only results in fragmented systems and installs massive complexity for IT teams to support. IT leaders now talk of the need for \u2018SaaS streamlining.\u2019<\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-26px|auto||auto||&#8221;][et_pb_column _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>There\u2019s also the big issue of the price tag, with each vendor wanting to make broadly $40k for their offering to pay for their sales costs and a minimum of 7% annuity revenues (more if they can get away with it). The net result is an IT tax on enterprises they probably wouldn\u2019t mind paying if it represented a competitive advantage, but generally it doesn\u2019t as every organization is using the same tools for the same reasons. Even when all of these tools are deployed, they don\u2019t offer any major opportunity to increase customer value.<\/p>\n<p>The psychology of digital platform design starts not with technology, but with customers and communities. Businesses like Amazon always consider first what their customers want and how they can best-serve those needs. Once they have this understanding, they think about their business model and how to turn those needs into shareholders returns \u2013 but they are prepared to forego short-term shareholder profits for long-term competitive advantage.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||2px|||&#8221;][et_pb_column _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;|60px||50px||&#8221;]<p><em>\u201cIf everything you do needs to work on a three-year time horizon, then you\u2019re competing against a lot of people.\u201d<\/em><span style=\"color: #c00000;\"><strong> \u2013 Jeff Bezos, Amazon<\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>In the case of Amazon, its digital platforms exposes almost every aspect of its backoffice operations to customers. As an Amazon customer, you create your own customer record, manage your own payment details, populate your delivery details, manage delivery scheduling, manage returns \u2013 and so much more. The fact is, as an Amazon customer, I don\u2019t mind because I also get rewarded for my time investment by knowing its done properly, having transparency over the payment and logistics process, know that my personal information is accurate and protected, know that it\u2019s more than likely my package will turn up on time, know that if I don\u2019t like the product I receive, then I will be able to send it back and get my money back.<\/p>\n<p>IT leaders need to start thinking less about APPLICATIONS and more about how they create or buy a DIGITAL PLATFORM for their business (at least one, if not several!).<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||4px|||&#8221;][et_pb_column _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p><span style=\"color: #c00000;\"><strong>We\u2019re seeing a shift in the tectonic plate of software developments for business. Business IT is bigger than ENTERPRISE IT.<\/strong><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>It\u2019s not Enterprise IT anymore \u2013 because ecosystem oriented data systems are used by more than one stakeholder group if they\u2019re any good, not just the enterprise (you don\u2019t own LinkedIn, but you do use it!).<\/p>\n<p>This latest advance in business computing is placing unprecedented demands for talent within IT teams. Embracing digital opportunities means that organizations need to access a rich portfolio of skills ranging from big data experts to artificial intelligence gurus. In truth, no single vendor organization can hope to offer such a broad gammut of skills for every customer they serve \u2013 there just aren\u2019t enough good people to go around.<\/p>\n<p>Like any market, the higher the demand, the higher the price. This is where on-demand IT workforce comes in. Modern digital platforms are also playing a key role in resourcing too. They are bringing the world\u2019s talent within reach of organizations, one expert at a time. Organizations today can buy their resourcing by the task, person or project. It just takes a fresh way of looking at resourcing for a new kind of business IT world.<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"<p>When analysts talk about business IT, very often the conversation gravitates to \u2018Enterprise IT\u2019, i.e. technology for the enterprise. That was appropriate at the turn of the century. It might even have been true a couple of years ago. But it doesn\u2019t work anymore. Companies like Amazon, Allibaba and LinkedIn are demonstrating a \u2018new way\u2019 \u2013 the power and influence of built-for-purpose digital platforms that extend so far beyond the enterprise and serve so many stakeholders that they become an ecosystem for trade. Much of my life has been about developing and deploying business applications ranging from Customer Relationship Management systems to Document and Knowledge systems. These were really big chunks of software tech that, once implemented, drove big parts of a business. But they were still bits. The psychology of applications design starts by picking out a problem in a particular area of the business \u2013 a community of users or a process perhaps \u2013 and then creating a data-centric software application to capture, process and output data. This entire life-cycle sounded like it could last forever, picking away at the bones of enterprise business challenges. At the last count there were more than 10,000 SaaS products on the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[5,38],"tags":[],"class_list":["post-577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-application-platform","category-enterprise-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the World of Business IT has Changed and Surprisingly Few People have Noticed - USTech Solutions<\/title>\n<meta name=\"description\" content=\"Companies like Amazon, Allibaba and LinkedIn are demonstrating a \u2018new way\u2019 \u2013 the power and influence of built-for-purpose digital platforms that extend so far beyond the enterprise and serve so many stakeholders that they become an ecosystem for trade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ustechsolutions.com\/business-it-has-changed-and-surprisingly-few-people-have-noticed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the World of Business IT has Changed and Surprisingly Few People have Noticed - 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