{"id":8264,"date":"2021-03-03T11:24:10","date_gmt":"2021-03-03T16:54:10","guid":{"rendered":"https:\/\/ustechsolutions.com\/?p=8264"},"modified":"2023-04-27T05:20:29","modified_gmt":"2023-04-27T10:50:29","slug":"going-direct-how-top-brands-are-leveraging-social-media-to-source-talent","status":"publish","type":"post","link":"https:\/\/ustechsolutions.com\/going-direct-how-top-brands-are-leveraging-social-media-to-source-talent\/","title":{"rendered":"Going Direct: How top brands are leveraging social media to source talent"},"content":{"rendered":"\n\n[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_padding=”1px|||||”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ustechsolutions.com\/wp-content\/uploads\/2021\/03\/AdobeStock_226367431.jpg” _builder_version=”4.20.0″ _module_preset=”default” alt=”social media concept” title_text=”AdobeStock_226367431″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

3-minute read<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” text_font_size=”19px” text_line_height=”1.6em” sticky_enabled=”0″ header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

People pay attention to brands in their work-life, not just as consumers. To attract the best talent, your brand story (powered by modern social media) can equip you with everything you need to work.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” text_font_size=”17px” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em” sticky_enabled=”0″]

Your brand is your best weapon to source talent<\/o:p><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” text_font_size=”17px” sticky_enabled=”0″ text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

The brand reputation of a firm is defined by what it does, more than what it says. In this battle for credentials, what people say to each other about the organization in person, on social media, via WhatsApp and so on, well\u2026 it really matters.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_font_size=”17px” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

Get it right, and you could equip your business with the very best weapon to source the talent you need. Thanks to modern social media channels, like Facebook and LinkedIn, it\u2019s never been easier to reach out to your potential audience and recruit individuals directly via an online job page.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

The role of brand in the broadening scope of recruitment <\/o:p><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_font_size=”17px” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

Just a few short years ago, when someone said \u2018recruitment\u2019 the assumption was they were talking about full-time employment. That\u2019s different today. With most organizations operating large numbers of contingent workers, in some cases making up over 35% of the total workforce, the scope of hiring can include gig workers tasked to fulfil a single task, to contractors employed for large periods of time.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”|41px||40px||” hover_enabled=”0″ global_colors_info=”{}” text_font_size=”17px” custom_margin=”40px||40px||true|false” sticky_enabled=”0″ header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

Average tenures of contingent workers have risen from weeks, to months and now years in some organizations. That said, the overall average tenure <\/span><\/a>continues to be in the order of 10 weeks across the board.<\/o:p><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_font_size=”17px” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

An influential brand-like Apple, Canon, Rolex, Google, Coca-Cola, Disney, Virgin Atlantic, Prada, etc. can change the dynamic of hiring in favour of the hirer. Prospective candidates are often prepared to work for less or forego other perks if it means they can get into a firm who brand they cherish. And this brand reach extends across all forms of worker and contract relationship.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ustechsolutions.com\/wp-content\/uploads\/2021\/03\/AdobeStock_278534215.jpg” title_text=”AdobeStock_278534215″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

Leveraging your brand story to attract talent<\/o:p><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_font_size=”17px” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

Modern social media amplifies brand credentials when they have worth. Not every firm has that \u2018X-factor\u2019 at their disposal. But even smaller companies can lever value from their brand to attract talent if they do it right. Smaller companies can use modern communications tools like Instagram and video stories to humanize brands and expose prospective hires to the desirability of working for a company based on the positive endorsements of the current workforce.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”|40px||40px||” hover_enabled=”0″ global_colors_info=”{}” text_font_size=”17px” sticky_enabled=”0″ custom_margin=”39px||39px||true|false” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

LinkedIn<\/span><\/a> now has over 30 million companies on LinkedIn with 20 million open job listings and over 100 million job applications published on the platform every month.<\/o:p><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

It\u2019s a door that swings both ways<\/o:p><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_font_size=”17px” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

It might offer a pull-factor to candidates that\u2019s hard to ignore if you get your brand messaging right, but get it wrong <\/em>and it\u2019s another story. Increasingly, candidates will use social media to check out how credible your brand story is.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”|0px||0px|false|true” hover_enabled=”0″ global_colors_info=”{}” text_font_size=”17px” sticky_enabled=”0″ custom_margin=”40px||40px||true|false” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

Sites like Glassdoor make it easy for candidates to evaluate companies, getting the full back-story from previously employed people on what work conditions are like. Firms that promise one thing and deliver another are at risk of falling foul of negative feedback that\u2019s extremely difficult to correct.<\/o:p><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” body_font_size=”17px”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

Authenticity\u2014the secret of using brand to win over the best talent<\/o:p><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” text_font_size=”17px” text_line_height=”1.6em” header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

In an era characterized by individuals wanting to do something positive in their work lives, there\u2019s never been a more important time for firms to get their brand right. And it\u2019s not about trying to be something you\u2019re not. For most, authenticity is the absolute start and end of making your brand work. People want to know what you say on your website, or the pitch you put into your job descriptions, paints a realistic picture of what it\u2019s like to work in your business.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}” text_font_size=”17px” text_line_height=”1.6em” hover_enabled=”0″ sticky_enabled=”0″ header_2_font=”|600|||||||” header_2_font_size=”30px” header_2_line_height=”1.2em”]

Do that right\u2014and amplify your messages well on social media\u2014and you have all of the necessary ingredients to attract the best-fit talent for your enterprise.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

Leveraging your brand is a great way to attract and source talent. Top firms are using social media to pad out their talent pool – here’s how.<\/p>\n","protected":false},"author":2,"featured_media":8266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[68],"tags":[],"class_list":["post-8264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-total-talent"],"yoast_head":"\nGoing Direct: How top brands are leveraging social media to source talent - USTech Solutions<\/title>\n<meta name=\"description\" content=\"Leveraging your brand is a great way to attract and source talent. 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